Manufacturers of world class outdoor parasols since 1990
"We didn't invent shade, we just perfected it..."
About Woodline Shade Solutions
Woodline Shade Solutions is a global leader in premium outdoor shade products, known for exceptional craftsmanship, long-lasting durability, and innovative engineering. The company’s roots trace back to 1989, when it began as Protrade and Woodline Manufacturing (PTY) Ltd, specializing in wooden umbrellas and outdoor furniture. Over time, the brand evolved into a trusted international manufacturer recognized for quality and performance.
History & Brand Evolution
Founded in 1989 in South Africa, the company quickly established a strong reputation in the umbrella and outdoor furniture industry. In 2017, the organization rebranded as Woodline Shade Solutions (PTY) Ltd, reflecting its growth and expanded capabilities. That same year, Woodline Shade Solutions, Inc. was established in the United States to support the needs of the rapidly growing North American market.
Premium Shade Engineering
Woodline Shade Solutions produces a comprehensive line of dual post, cantilever, and center pole umbrellas designed for residential, commercial, hospitality, and event settings. Each product is engineered with meticulous attention to detail and features solution-dyed acrylic fabrics backed by a 7-year warranty, ensuring long-lasting color retention, weather resistance, and superior outdoor performance.
Manufacturing Excellence in South Africa
All Woodline umbrellas are crafted inside the brand’s vertically integrated production facility located in Jeffreys Bay, South Africa. This facility gives Woodline complete control over sourcing, fabrication, and quality assurance. The strategic location—situated near major seaports and within a rapidly expanding urban region—supports efficient manufacturing and global distribution. Additional sales and distribution centers in Johannesburg, Cape Town, and the USA help maintain consistent service across international markets.
Efficient Delivery for North America
To ensure fast and dependable delivery within North America, Woodline maintains a fully stocked warehouse in Greensboro, North Carolina. The company partners with a leading North American supply chain provider known for high service standards and industry expertise. This partnership ensures streamlined logistics, smooth fulfillment, and reliable delivery times.
The Greensboro warehouse receives regular monthly airfreight shipments from South Africa, allowing Woodline to maintain consistent product availability and meet customer demand without delay.
Commitment to Quality & Performance
Woodline Shade Solutions is dedicated to producing outdoor umbrellas that combine engineering excellence, refined aesthetics, and long-term durability. From private patios to luxury resorts, large commercial properties, and event spaces, Woodline products are designed to elevate outdoor environments with comfort, protection, and timeless style.
